Market Research

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Variable Boise Metro How It Compares Interesting Fact
Population (2022) 813,440 The Boise Metro is the 101st largest metro in the U.S. The Boise Metro is larger than 3 of every 4 metro areas in the U.S. It is the 3rd largest metro area in the Northwest.
Population Change (2021-2022) 20,694 Boise Metro Rate = 2.6% U.S. Rate = 0.5% From 2018-2019, the Boise Metro had the 2nd fastest rate of growth of all large metros. (Top 100 Metros)
Population Change (2012-2022) 175,783 Boise Metro Rate = 27.6% U.S. Rate = 6.3% The Boise Metro was the 6th fastest growing metro between 2010 and 2019. (Top 100 Metros; 4th excluding FL metros)
Median Age (2020) 36.6 U.S. Median = 38.2 The Boise Metro is 1.6 years younger than the Nation.
Labor Force (2022) 413,541 Boise Metro LF Participation Rate = 64.5% U.S. Rate = 61.6% Service-providing industries employ approximately 69% of the Boise Metro's workforce.
Change in Labor Force (2021-2022) 17,865 Boise Metro Rate = 4.5% U.S. Rate = 1.4% The labor force in the Boise Metro grew nearly 250% faster than the national average from 2018 to 2019.
Net Migration (2020-2021) 24,261 The Boise Metro had the 4th fastest rate of net migration among large metros in the U.S. (Top 100 metros; 1st excluding FL metros) In 2018, 62% of out-of-state net migration was made up of people under 50. Of those under 50, 55% were under 30 years old.
Net Migration (2010-2019) 95,236 The Boise Metro had the 8th fastest rate of net migration among large metros in the U.S. (Top 100 metros; 3rd excluding FL metros) In 2019, the Boise Metro experienced more net migration than in 2013 and 2014 combined.
Average Hourly Wage (2021) $23.77 U.S. Average = $28.01 The average wage in the Boise Metro is 15% lower than the national average.
Some College Education or Above (2021) 67% U.S. Share = 62% The Boise Metro has a higher share of people between 25 and 64 years old with at least some college education than the national average.

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